WDF!!!!

April 9, 2008

Can a strikingly different cup help Starbucks strengthen its reputation for great coffee?

In case you haven’t seen it, today Starbucks rolled out a cup design that omits the company’s familiar, predominantly green logo of a mermaid encircled by the words “Starbucks Coffee.” In its place: a retro, all-brown version framed by “Starbucks Fresh Roasted Coffee.”

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