The Origination of the YSL Logo

December 5, 2009

Typeface and typography are interesting to me right now and in my recent research i found out this sad and unexpected fact.

I know just about everyone has seen the Yves Saint-Laurent logo, right? If you haven’t then here In my opinion, and most likely many others, it’s one of the most iconic logo’s of all time. The logo printed purses, luggage, and accessories have been immortalized by such artists as Stephen Sprouse and Takashi Murakami. But does anyone know who designed the famous “YSL” logo? It was a Ukrainian-French painter, commercial poster artist, and typeface designer, Adolphe Mouron Cassandre. He was born in 1901. Became famous for many of his bold, well designed posters and typeface. He designed fonts such as the Bifur (as seen at the bottom) in 1929, the sans serif, Acier Noir in 1935, and an all purpose font called Peigot in 1937. Later he fought in the French Army against the Germans in World War II until France fell. Then he worked on painting and building theater sets. In 1963 he designed the famous “YSL” logo. Sadly, he wasn’t getting that many commissions and work was scarce, causing it bouts of depression which led to his suicide in 1968.

Sad. R.I.P. Adolphe Mouron Cassandre. Thankfully he left behind his art and a much desired and iconic logo


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