TypeFace! Movie Trailer

February 3, 2010

Taking us back too the roots of the printing industry! Produced by the same team who brought us Hoop Dreams, Typeface explores the past and present of Wisconsin’s Hamilton Type Foundry, which in its 1900s heyday was one of the largest manufacturers of wood type. Now it’s a museum — but a living one, where design enthusiasts can actually use their more than 1.5 million pieces of wood type to set and print with.

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Typography SERVED!

January 20, 2010

If you haven’t heard of www.typographyserved.com yet, do yourself a favor and get over there. Some of these people are so talented it’s discouraging, so if you’re a fledgling artist be prepared to cry! Seriously it’s a treat for the eyes… and if the site looks familiar that’s because it’s powered by behance, another popular creative network worth a look or 10.





Typeface and typography are interesting to me right now and in my recent research i found out this sad and unexpected fact.

I know just about everyone has seen the Yves Saint-Laurent logo, right? If you haven’t then here In my opinion, and most likely many others, it’s one of the most iconic logo’s of all time. The logo printed purses, luggage, and accessories have been immortalized by such artists as Stephen Sprouse and Takashi Murakami. But does anyone know who designed the famous “YSL” logo? It was a Ukrainian-French painter, commercial poster artist, and typeface designer, Adolphe Mouron Cassandre. He was born in 1901. Became famous for many of his bold, well designed posters and typeface. He designed fonts such as the Bifur (as seen at the bottom) in 1929, the sans serif, Acier Noir in 1935, and an all purpose font called Peigot in 1937. Later he fought in the French Army against the Germans in World War II until France fell. Then he worked on painting and building theater sets. In 1963 he designed the famous “YSL” logo. Sadly, he wasn’t getting that many commissions and work was scarce, causing it bouts of depression which led to his suicide in 1968.

Sad. R.I.P. Adolphe Mouron Cassandre. Thankfully he left behind his art and a much desired and iconic logo

Barbara Kruger is an American artist who became famous for her placement of bright text on top of her black and white photography. It’s usually declarative phrases that cricize “sexism and the circulation of power within cultures.” She’s been an influence for many, including Shepard Fairey’s work with Obey as well as popular fashion companies like Supreme. See some work below:



Herb Lubalin is a legend in the design world. An expert designer, creator of typefaces (most notably, the popular ITC Avant Garde), maker of logos, and a Cooper Union graduate… Lubalin paved the way for today’s typographic design. His influence can be seen on logos created over the past 2 decades. Check it:



Check out our photos from the Lubalin exhibit we hit up in NYC: